Running a business and using social media as a medium to promote it requires some strategies for growth. Gone were the days when you could make a post and expect your customers to find you.
What kind of content should you post about your business?
1. Educative Content:
What are we doing with educating content? We are serving, teaching your audience about the use of your products and services. These help you to build authority and credibility over time.
2. Inspiring Content:
You know those posts you see and the moral is “if I can do it, so can you”. Yes, that’s inspiring content. Here, you share your journey and it helps you establish trust with your audience.
3. Entertaining Content:
You do not want to bore your audience, so every now and then, you can entertain them.
Use comics, gifs, funny memes to make your content lively.
Strategies For Growth:
1. Have an In-depth Understanding of your Audience:
You want to know your audience beyond the basic demographics. Who are they? How do they consume content? What social platforms do they use the most?
It’s all about understanding your audience’s challenges and how you can solve them in a way that resonates.
2. Clearly Define Your Business Goals:
Once you identify your business goals, you can define what it will take to be successful without spreading yourself or your team too thin by overproducing content.
It is important to set a clear goal so you can be strategic about it.
3. Know your Content Format and the Distribution Channels:
Now that you know who you are developing content for, the next step is to know what content format you want to share. Whether it’s a blog post, video content, or infographic.
Just remember to start with one or two, measure the results, and adjust accordingly.
Having a content strategy for your online business will not simplify your marketing efforts but also help grow and improve your business