A non-profit organization in the education sector sought to equip its communications interns with the skills needed to craft compelling narratives, build media relations, and navigate the digital landscape effectively. They partnered with ThePush to create a program that bridged the gap between academic knowledge and professional expertise.
What We Did
We designed a Specialized Internship Development Program, focusing on:
- Storytelling Workshops: Helping interns craft impactful messages for various stakeholders.
- Media Relations Training: Enhancing their ability to build relationships with press and media outlets.
- Digital Communication Strategies: Providing tools and techniques to leverage modern communication platforms effectively.
Practical exercises and real-world simulations were integrated into the program to ensure interns could confidently apply their skills in a professional setting.
Impact
The interns demonstrated a 60% improvement in communication proficiency, as measured by their ability to craft and deliver messages that resonated with diverse audiences. The organization saw a marked increase in social media engagement and positive media coverage, which translated to greater public awareness and support for its mission.
