Breaking into communications can feel overwhelming. You scroll through job posts that all require “3–5 years of experience,” and you start wondering, where exactly am I supposed to get that experience from?
Here’s the truth most people don’t talk about: in communications, your network often opens the door before your CV ever does. And the best part is you don’t need to “know everyone” to get started; you just need to know how to connect genuinely with the right people.
At ThePush, we’ve seen so many stories start with one simple message, one comment on LinkedIn, or one short conversation that led to a life-changing opportunity.
Here’s how you can start building and using your network the smart way.
1. Start With the People You Already Know
Your first step isn’t to attend big networking events; it’s to look around you. Who do you already know that works in PR, marketing, content, or social media? A friend from school, a cousin, or even someone you met online who’s already in the space?
Reach out. Reintroduce yourself. Tell them you’re exploring communications and would love to learn from their experience.
Something as simple as:
“Hey [Name], I’ve been exploring a career in communications, and I’d love to hear how you started. Can we have a quick chat sometime this week?”
You’re not asking for a job. You’re starting a relationship, and that’s where everything begins.
2. Show Up Where Comms People Hang Out
Every industry has its own community, and comms is no different. Start following conversations on LinkedIn, join The Push community, and be part of spaces where professionals share opportunities and insights.
Don’t just read, engage. Comment thoughtfully, share your take, and ask questions. That’s how people start noticing you. The more you show up, the more you’re remembered.
3. Give Before You Ask in Communications
Here’s a mindset shift that changes everything: Networking isn’t about taking, it’s about adding value.
You don’t have to be an expert to offer value.
You can:
- Volunteer to help someone run their event or social media.
- Offer to proofread content for a friend who’s freelancing.
- Share opportunities you find with others.
People remember those who help them, and when an opportunity comes, your name is often the first they think of.
4. Let Your Online Presence Speak for You
Your social media pages, especially LinkedIn, should tell your story before you ever have to explain it. Make sure your profile clearly says who you are, what you’re learning, and the kind of roles you’re open to.
Start posting your learnings, maybe from a masterclass, a book, or your experience volunteering. You don’t need to be perfect; you just need to be visible and authentic.
Because in this industry, visibility builds trust and trust opens doors.
5. Nurture Relationships, Don’t Just Collect Contacts
After connecting with people, keep in touch. Send thank-you notes. Share updates. Check in occasionally without expecting anything.
Real networking is long-term. It’s about growing genuine relationships that help you learn, evolve, and stay connected to opportunities not just when you need them, but all through your career journey.
You need to be very intentional with people, showing genuine interest and offering value wherever you can.
We believe your network isn’t just who you know, it’s who knows what you can do.
So start reaching out, showing up, and staying visible. The right opportunities are often just one conversation away.
