Developing a marketing and product strategy for a Pan-African event brand

BAKE Africa

The Challenge

BAKE Africa is set to be the biggest gathering of bakers, cake makers and designers, product suppliers, manufacturers and wholesalers of bakery and kitchen equipment across Africa.

Starting with an idea, the convener of the proposed BAKE Africa reached out to ThePush. She needed to develop her idea into a proper product, test it, measure its acceptance in the market, adopt the best pricing strategy, and start operations.



ThePush conducted a study on global brands that have organised similar events. We dissected their processes and picked up points that would work well for BAKE Africa. After that, we held strategy sessions with the client to give professional perspectives to her idea and boost the number of proposed services.

Afterwards, we created an all-encompassing project plan with action plans. We proceeded to create a marketing strategy, pricing strategy, product plans, and proposals for the event. The result: clients started getting strategic partnerships and sign-ups before announcing the date of the event.

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