Growing a Thriving Business in Nigeria

IGNITE Initiative

Overview

Ignite Initiative is a non-governmental organization initiative with the dire purpose of empowering young people with admirable and lofty entrepreneurial ideas. The initiative is aimed at identifying university student entrepreneurs and helping them build viable and sustainable businesses before going into the wider society, thereby helping stem the scourge of youth employment in Nigeria.

One of the organization’s core concepts is entrepreneurship and creating avenues for student entrepreneurs to learn from top successful entrepreneurs. To bring this to full expression, we helped organize a student enterprise fellowship program in 2021. It consisted of a two-weeks training program and progressed to an idea-pitching competition. Winners were awarded funding on different levels for their businesses. For the second edition, Ignite Initiative reached out to ThePush to bring the entrepreneurship concept to reality in a different and unique way.

Objectives

To create a memorable event experience for participants
To effectively manage pre, during, and post-event communications
To create avenues for learning, partnership, and impact-based interactions
Manage the speaker coordination processes
Oversee event logistics and activities
Advise on event program

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Achievements

Event Communications

Our client wanted to create an avenue for impacting student entrepreneurs, so we had to reach out to and engage in relatable ways. We started by deciphering effective means, channels, and relevant content to achieve this. After this phase, we went into the required activities, including content creation, designs, and promotions. Other relevant stakeholders were also considered as we sought to have a blend of experienced and young entrepreneurs at the event.

Logistics

Considering the stakeholders involved, we sought to select a venue located in an enabling and easily accessible environment. We also considered the facilities required to serve participants efficiently. The venue was promptly set up to ensure the event commenced without any technical hitches or delays.

Speaker Coordination

We managed all the processes of speaker coordination and communication. Upon confirmation of the speakers, we proceeded to handle the logistics for the approved speakers to have a seamless and successful presentation.

Advisory on Event Program

Different activities were outlined for the day, and we devised a schedule to accommodate them without any impediments. We successfully created an event program that ensured the event went on smoothly.

Results

With over 300 participants, there was ample room for learning sessions, networking, and forming sustainable business partnerships. The event also had high-net-worth individuals in attendance including personnel from the Presidency. Some of the student entrepreneurs were gifted with monetary prizes to grow their businesses. There was an increase in followership and engagement on the Instagram page with positive feedback from the participants across different channels.