Nola Business Incubator is an initiative of Adetola Nola to combat unemployment in Nigeria whilst helping upcoming entrepreneurs build sustainable businesses.
Although he held the first edition of Learn Business with Nola in 2019, the initiative was meant to be more than just an event. Reaching out to ThePush to explain the challenges he encountered, we fashioned a system to accommodate his event (Learn Business with Nola), mentoring program, and investment for small businesses – we called it the Nola Business Incubator.
Our work covered strategy development, branding, communications, event management, and overall execution of all things as regards Nola Business Incubator. After a couple of strategy sessions, we coined the name Nola Business Incubator, developed a personal website, an event strategy and created a communications strategy for the brand. We also managed the overall event (Learn Business with Nola) process.
The results; Professor Wole Soyinka noticed the brand and showed an interest in attending the event. Renowned organisations reached out to our client for sponsorship.
The event had a fantastic turn-out. We achieved excellent communication on all platforms -including emails and social media. The Nola Business Incubator Instagram page followership grew by 300% in two weeks. Media features on tier 1 newspapers publications in Nigeria.