Personal branding: Why is it important?

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For businesses and brands, it’s more important now than ever to have a personal brand. While it is great to see that many people are embracing the entrepreneurial spirit, this also means there is now more competition and the best way to stand out is to build a personal brand. 

Your brand distinguishes you from your competition, helping you to form a lasting impression on your audience’s and clients’ minds. If you don’t actively build your personal brand, others will form their beliefs on what you are about and stand for. 

Let’s highlight the importance of building a personal brand.

1. You are more visible:

When you have an engaging personal brand, you become more accessible and visible, especially to your online audience. People can find you by a simple google search or on social media. 

2. You attract more clients:

Building a brand makes you the go-to expert in your industry. You are known for certain things and they can trust your opinion and expertise on a certain subject matter. 

3. You can build your network:

As you grow your online brand, you’ll develop an ever-growing network of people in your industry, potential customers, and existing customers. This network can become a huge asset when it comes to growing your business.

4. You create a lasting impression:

Over time, your business will evolve. You may even start multiple businesses in different industries over the course of your career. Your personal brand stays with you as you move from one venture to the next.

5. You’ll build confidence:

You might feel vulnerable when you put yourself out there online and make yourself more visible to your target audience but as you get more comfortable with your personal brand, you might find that your confidence rises. 

You might be wondering, how can build my brand, what do I need to do, and how and where do I start? 

We are glad to announce that we have a personal branding class and community coming up and more details will be up shortly, and we also hope this was a good read?

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