Veritasi Homes Limited is a premium real estate company specializing in providing advisory and developmental real estate services in Nigeria. Driven by innovation, Veritasi is particular about delivering more value to its client base in the Lagos upscale home market.
Before its emergence in the luxury market, the company’s vision was to provide affordable homes to the average Nigerian. With over 500 clients in its portfolio, Veritasi needed to improve its overall communications strategy and media production quality. ThePush.ng was sought to help strengthen and restructure its entire communication process.
Communications Strategy
A Communications strategy is essential to a company’s business and marketing strategy as it guides communications across all formats, mediums, and audiences; and aligns them with core values, purpose, and desired outcomes. We developed an effective communications strategy that cut across social media, email marketing, YouTube marketing, scriptwriting, photography and videography.
Media Team Advisory & Structuring
We advised the management on the next strategic steps for the media team and also took the team through in-house staff training and strategy sessions. We went further to monitor their output and prescribe the best production equipment for videography and photography.
Public Relations
We created and implemented winning Public Relations strategies for the company aimed at building a solid online reputation and maintaining important corporate relationships.
Website Design – UI/UX and Development
We redesigned the company’s website for a better user experience. We created user-focused web copies and ensured the website was device optimized, easy to navigate and fully functional.
Strategy Implementation and Training
ThePush’s work spanned strategy development, implementation and monitoring. We worked with the employees to create a robust media and content strategy for the company. As a part of the project, we held several strategy sessions and monitored the team in creating their own strategy sessions. We also trained the Employees on relevant courses.
Operations
We also improved teamwork perception, prescribed the best production equipment, and monitored the team’s work process. At the end of our consultancy work, the ideation process had remarkably improved, all the team members were engaged, and their Key Performance Indicators (KPIs) were clear.
Social Media
Their social media content improved and their video and picture output also changed remarkably. Their email marketing tactics became effective, content uploads on their YouTube channel improved, and the company hit its first 1000 subscribers.
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