As fully-fledged entrepreneurs, we know what working in our business is and that usually looks like serving clients, wearing as many hats as possible. But first, let us explain what working on and working in your business means.
Working on your business requires investing time in developing strategies, carrying out research on processes required to make your business run effectively.
Working in your business on the other hand is being involved in all the processes of the business, that is from making the product, delivering the service, administrative work to serving clients/customers and so on.
But what does it mean when you are constantly working on your business but never in it?
- “Stuff” is getting done, but you don’t feel like you’re making progress towards anything big or meaningful.
- You’re not clear on the big picture, and the ‘why’ or vision behind your business is blurry.
Well, you have to spend a considerable amount of time working in the business to have a business at all but it is also essential to know when to start working on the business to have an efficient system.
So what does working on your business look like :
- Consistent Evaluation Of Your Business Performance: You can measure your profit and revenue, the creative output and the quality of your life. Remember, you don’t want to be trapped in the continuous hustle and without getting any result.
- Making The Vision As Bright As Day: With this, you are no longer confused about the direction of the business and you can set strategic goals and also achieve them.
Working on your business entails building a business that operates consistently, profitably, and self-sufficiently. This is achieved by creating systems and getting the necessary human resource to manage those systems. It’s hard work but richly rewarding.
Once your business does not depend on you to do things like generate leads, convert them into sales, deliver your product or service, manage your money, keep track of your metrics, treat your customers the way you would treat them, innovate to keep up with changing customer preferences and competition, or even lead it if you choose, you’re well on your way to freedom.